Defining your terms makes a world of difference when a project manager is modeling a business process, says Debra Berard, program manager for business excellence, Lean/Six Sigma at Seagate Technology LLC.

The bugaboo that also haunts data integration projects — you say “bill,” I say “invoice” — is something project managers need to solve in business process modeling for application development.

A recent example  Berard offered was the design of Seagate’s failure analysis common tracking system (FACTS) application, which is used to find the root cause of failures in product design or manufacturing so they can quickly be corrected.

In a competitive business like disk drive manufacture the quicker a failure can be remedied, the quicker a new product gets to market.

To develop the FACTS application required WebEx meetings and conference calls with stakeholders from all the Seagate facilities involved including manufacturing sites in Thailand, China, Malaysia, and Singapore, as well as design centers in Oklahoma City, Minneapolis, and Singapore.

During these meetings, the project manager captured the processes that existed in the various locations using a business process modeling and analysis tool, the newly released Metastorm ProVision 6.1  enterprise modeling product.

The first thing the analyis revealed was the while Seagate’s goal was to have one failure analysis process, there were approximately 25 to 30 different processes in the company.

But after further review, that wasn’t as bad as it first looked.

“Come to find out, we did have a lot of processes,” Berard said. “but what was revealed was that they were really doing the same process, but calling the activities different names.”

So the issue was resolved in the conference calls by getting all the stakeholders around the world to agree to call the failure analysis activites by the same set of names, she said.

Once that was done a common model for FACTS was created, which then became the requirements document for the $5 million application development project.

Now, everybody involved in failure analysis at Seagate uses the same terminology as well as the same Web-based FACTS application.

Service-oriented architecture (SOA) expertise is still not available off-the-shelf.

That’s the reason Red Hat Inc. bought Amentra Inc., a integration services provider headquartered in Richmond, VA., which specializes in providing SOA knowledge transfer for its clients. In making this deal, Red Hat is betting that Amentra can provide the consulting services needed to support JBoss,  the middleware company Red Hat acquired two years ago.

In a recent Q&A interview at JBoss World, Craig Muzilla, vice president of middleware business at Red Hat, talked about the pain points organizations run into when tackling SOA.

In an interview after the Amentra deal closed this week, Muzilla stressed how important SOA expertise is to the middleware market in general and JBoss in particular.  He said companies making the transition from legacy mainframe or client/server to SOA often lack the expertise in-house to do the job.

“Amentra has a unique methodology focused around knowledge transfer,” he said. “Not only do they help design SOA and help the customer do some projects and implement project, but they also transfer that knowledge so the customer can be more self-sufficient.”

Bradley F. Shimmin, principal analyst of application infrastructure at Current Analysis LLC. agreed that knowledge transfer is one of the strengths Amentra adds to Red Hat and JBoss. Saying that this acquisition is “a perfect fit for Red Hat,” he noted that existing consulting services for JBoss had relied heavily on partnerships, and were not a match for the consulting services offered by the larger SOA vendors, such as IBM. The Amentra acquisition will begin to help close that gap.

Providing consulting in support of JBoss may be critical if Red Hat is too rearch its announced goal of capturing 50 percent of the enterprise middleware market by 2015.

In the blogsphere, Red Hat has received some criticism for its marketing of the JBoss products, which Muzilla sought to clear up earlier this week on Dana Blankenhorn’s ZDNet blog.

After the Amentra deal was announced, Larry Dignan, also blogging on ZDNet, wrote: “The deal, announced Thursday, gives Red Hat some foot soldiers to sell the company’s stack of software including JBoss. which has been a tough sell.” 

Of course, Amentra is not on a par with something like IBM Global Services.

Shimmin notes that Amentra is based on the East Coast and that is where most of its clients are located, although it is doing work as far West as Chicago and Texas. The company is looking at expanding further West to the Pacific Coast. Plans to have any European or international operations seem to fall into the yet-to-be-determine category.

For the past two years, we at SearchSOA.com have been told regularly by our members (numbering 450,000+ these days), that you need help with governance. Apparently the mechanics of running an SOA is one of the biggest challenges users face.

That’s no surprise, the reuse, performance, management and ownership aspects of SOA are, literally, a sea change for a lot of IT organizations. This is business as unusual.

With that in mind, we’ve put together our Pragmatic SOA Governance Seminar, a free one-day event which covers the design time, runtime and business aspects of SOA governance. The material is geared toward key decisions makers in your IT organization - CTOs, enterprise architects and app dev managers. The seminar will go beyond theory and focus on actionable steps you can take to achieve SOA governance right now.

The dates and locations of the seminars are:

• February 21, San Jose, CA
• February 26, Reston, VA
• February 28, Mt. Laurel, NJ

Those interested in attending need to submit a registration form or call Lauren Nickerson at 781-657-1782.

One of the leading lights in the SOA community, Anne Thomas Manes, vice president and research director at Burton Group, will be presenting the main sessions. In addition there will be a user case study presented in each of the three cities: Transunion in San Jose, the Department of the Interior in Reston and Synovus Financial in Mt. Laurel. Each of these users has gone through the hard work of implementing an enterprise-wide SOA and will share their hands-on experiences about best and worst practices when it comes to SOA governance.

We’ve taken pains to make sure this seminar won’t be the standard boilerplate presentation of SOA governance with some vendors then saying all you need to do is buy Product X and your governance needs will be solved. These events will identify specific governance pain points and offer up sensible solutions. At SearchSOA.com we hold ourselves to a high standard. Just as we take pains to give you independent, in-depth of SOA-related news (instead of repackaged press releases), we’ve made sure that you can walk away from this seminar with a laundry list of SOA governance action items.