Oracle Corp. continues to pursue its agnostic approach to Web 2.0 development as its tools designed to help developers create Ajax without having to mess with JavaScript progress through beta, says Ted Farrell, chief architect and vice president for tools and middleware at Oracle.

In an interview discussing the Oracle approach to the problematic nature of JavaScript this past fall, Farrell said: “In the Ajax space, JavaScript access to portlets and data sharing is very difficult and in a lot of cases, it’s actually impossible.”

His opinion hasn’t changed. Speaking this past week about the Oracle tool development that relies on Java Server Faces (JSF) to spare coders from JavaScript, Farrell said, “We don’t want our developers programming in JavaScript, which is a pain in the neck.”

Oracle has standardized on a JavaServer Faces (JSF)-based RenderKit, which allows the developer who has learned JSF to assemble disparate components into a Web 2.0-style mashup.

Enterprise customers are looking for ways to avoid getting caught up in such complexities, so the philosophy behind the tools Oracle has in beta is to automate the rendering technologies, so developers only need to work with components and pages, he said. This approach also is designed to insulate developers from the on-going changes in underlying technologies for RIA, he said.

“As technologies change, we can change our framework but they don’t have to change their pages,” Farrell said.

He describes the Oracle RIA tools as “very WYSIWYG.” The developer designates that a page will be Ajax with Flash from Adobe Systems Inc., Farrell said, and that is all the coder needs to know about those technologies.

“You don’t have to learn those technologies,” he said, which in the case of Ajax is basically JavaScript. “Our visual editor will show you how the page is going to look. You can drag a component like a table onto the page. You can bind that to some backend databases or Web service, wherever you are getting the data from.”

Farrell said the Oracle RIA tools are in an advanced beta stage prior to the official release. Interested developers can find out more information and even download them from the Oracle Technology Network.

Rumor has it that the SOA market is on the brink of another wave of acquisitions. Oracle opened the year with its purchase of BEA Systems, but the move has yet to touch off much of anything in the way response. Possibly part of that is the deal took two major buyers off the market while Oracle ingests BEA.

Yet another part of that is the economy. Would-be buyers want to make sure they’re making smart acquisitions. What sort of revenue stream are they picking up and how much is that worth? First quarter financial results loom as a major influence in answering those two questions. That’s where the March Madness kicks in.

A niche player who can post a strong first quarter could position itself as the “gotta have it” item on the SOA market. You users out there might be thinking, “Big deal, this doesn’t really affect me.” Yet it does. If those vendors are hungry enough for quick revenue, they might be cutting some handsome deals over the next two weeks in order to pump up those balance sheets. Users might be able to land some best-of-breed technology at a discount and then have a large vendor step into place to provide ongoing support for that technology.

We know Iona Technologies is up for sale. Many larger vendors have data services and SOA testing gaps. Does HP look to flesh out its management story? Does SAP make a move into BPM? What can Tibco, Software AG and Progress Software do to push themselves over that $1 billion revenue mark? Are RIA, composite application and enterprise mashup technologies where the money is in the current market?

Don’t be surprised to see some clearance prices out there. The looming consolidation in the SOA space could create a buyer’s market.

Marketers in the service-oriented architecture (SOA) world seem to be  falling all over each other to make their new products Web 2.0 buzzword compliant.

Although Web 2.0 is a dubious term technically since there is no real Web 2.0. It is a clever catchall phrase for the more glitzy browser applications that emerged originally with wikis, and blogs, as well as Podcasts, which is another buzzword for downloadable digital audio files.

A chart of Google Trends data on Web searches indicates that Web 2.0 first came on the scene in mid-2004, when SOA was already flying high as a frequently searched topic. But after sliding under the radar for the next year, Web 2.0 took off like a rocket in late 2005 and surpassed SOA in the fourth quarter of 2006. Since then Web 2.0 has been the more popular term.

So it is perhaps not surprising that marketers are hyping their Web 2.0 capabilities in product announcements.

This week in announcing OpenLibertyJ , its open sourcing of Liberty Alliance security and privacy framework the major emphasis was on Web 2.0. SOA got only one mention in passing.

Asked why the big emphasis on Web 2.0, Brett McDowell, executive director, Liberty Alliance, said: “From my perspective service-oriented architecture is a concept that immediately resonates and gives you a vision of applications if you’re an enterprise architect. Web 2.0 gives you a vision of applications that are taking the Web by storm. What we wanted to use is the term that’s going to convey the correct expectation of what this framework is meant to enable.”

But that didn’t mean OpenLibertyJ had little or nothing to do with SOA.

“It absolutely enables the identity bus for SOA,” McDowell said. “But I think a broader audience understands the vision of Web 2.0.”

Jason Bloomberg, senior analyst for ZapThink LLC., was asked if this explanation was more about marketing or technology.Replying by email, Bloomberg wrote: “Technically correct or marketingese? Well, both. 100% marketingese with just enough truth mixed in :-).”

The Liberty Alliance is not alone in hitching a product wagon to the Web 2.0 star. Since 2006, Oracle Corp. has been talking about the convergence of the Java Enterprise Edition and Web 2.0 into something Thomas Kurian, Oracle’s senior vice president, called SOA 2.0.  

That term does not appear to have caught on, as a request to Google Trends brought back this reply: “Your terms - SOA 2.0 - do not have enough search volume to show graphs.”

In 2007, Oracle began using the term Enterprise 2.0 for the Java, SOA and Web 2.0 convergence that is bringing wikis, blogs and social networks into the corporate world. Since first appearing on Google Trends charts in the fourth quarter of 2006, Enterprise 2.0 has been a hotter topic in Web searches than SOA 2.0. But when compared with SOA and Web 2.0, Enterprise 2.0 is still a flat line under their arcs.

If Oracle with its marketing muscle cannot get SOA 2.0 or Enterprise 2.0 off the ground, we may be stuck with Web 2.0, nebulous as it may be.

Discussing IBM’s SOA and Web 2.0 marketing strategy this week, Stephanie Martin, new worldwide lead for IBM Developer Relations, which includes more than 6 million coders who frequent the developerWorks Website, says she believes the two terms can play well together.

“They’re both very hot topics in the market right now,” Martin said. “In order to have the Web 2.0 experience, SOA is critical for designing and architecting these applications. That’s where I see the link between SOA and Web 2.0. Certainly they are not the same thing. SOA is the enabler of Web 2.0 but I do not see one replacing the other. We’re seeing our community’s interest in both those technologies growing consistently.”

So it appears SOA and Web 2.0 will have to co-exist as buzzwords, at least, until the next hot term is coined.
 

Oracle Corp. finally came up with an offer BEA Systems Inc. couldn’t refuse, but the sale is merely a prelude to a pile of “now what?” questions.

The next year in the application development software space will be shaped by this deal. How will BEA fit underneath the Oracle umbrella? What does this mean for open vs. proprietary tooling? Will BEA open new SOA arenas to Oracle or will this create an opportunity for competitors to win business as the Oracle-BEA assimilation takes place? Will SAP react? Will Microsoft react? Will IBM react?

I could go on all day, but I suspect you get the point: Oracle has agreed to buy BEA and the fallout promises to be massive.

Even though this deal has seemed imminent for months, the media and analyst community is trying to sort out the rationale behind it. Over at ZDNet, Larry Dignan’s blog entry notes “Ellison added that BEA will allow Oracle to instantly become a leader in messaging and ‘adds scale to our middleware business.’”

The Eye on Oracle blog from SearchOracle.com speaks with Forrester analyst Ray Wang, who says, “We expect accelerated consolidation along key battle grounds of middleware platforms such as Master Data Management, business intelligence, portals, business process management, and other information management tools. Don’t expect the competitors of BEA to sit still.”

Matt Asay at CNET flogs the conventional wisdom and asks if Oracle’s platform play will drive users toward open source offerings.

On his blog at SpringSource, Rod Johnson speculates that “the Oracle application server, OC4J, is history and Oracle will focus on driving WebLogic Server.” Yet that’s only the tip of the iceberg.

Here’s some of the other seemingly competitive products that need to be rationalized:

• Oracle Enterprise Service Bus, BEA AquaLogic Service Bus
• Oracle BPA Suite, BEA AquaLogic BPM
• Oracle Portal, BEA WebLogic Portal
• Oracle Web Services Manager, BEA AquaLogic SOA Management
• Orace Data Integrator, BEA AquaLogic Data Services Platform
• Oracle JDeveloper 10g, BEA Workshop

That last one is a real sticky wicket in that BEA built Workshop on the open source Eclipse IDE, while JDeveloper is still a fully proprietary offering. Where does the tooling go? Since Oracle bought BEA, you’d have to think this doesn’t bode well for BEA’s open tooling approach. If so, maybe Asay is onto something, maybe this is the end of the “commercial open source” path BEA was trying to navigate.

How well Oracle assimilates BEA and what decisions it makes about mixing and matching the two product lines could either give rise to an application development titan or send customer scurrying for alternatives. One thing it probably can’t afford to do is repeat what it’s done with the 2007 Hyperion acquisition, namely make a big money purchase and then remain mum on how it will fit long term into the Oracle Fusion product line. Hyperion was a complimentary acquisition, bringing business intelligence into the Oracle family. It can stand alone for a while. There’s too much redundancy with BEA for Oracle not to produce a fairly clear roadmap of how it all fits together.