If serverside developers and enterprise architects were left feeling forgotten by last year’s JavaOne conference, then they’ll be feeling positively orphaned by this year’s major keynote address.

Sun Microsystems executive vice president for software Rich Green hammered away on how Java provides “a high performance virtual machine” capable of running all your digital life applications. Amazon demonstrated a handheld media devices for downloading and reading books, magazines and newspapers. Sony Ericsson showed off showed off an upcoming unified media device (think iPhone). Rock ‘n’ Roll legend Neil Young stopped by to talk about why he loves Blu-ray technology.

Green did mention that these New Age applications rely upon a foundation of services that can be mashed up, but that was about as close as the session go to enterprise development. Even the GlassFish news revolved around how the OSGi-enabled modularity of v3 will allow GlassFish to become a multimedia app server not solely associated with the server.

Sun president and CEO Jonathan Schwartz claimed his company is “focusing on users.” He threw in enterprises at the end of his list of who those users might be, but it gave the distinct impression that enterprises are becoming a bit of an afterthought with the Java braintrust.

“There’s clearly a battle developing for what will be that next great developer platform,” Schwartz said.

With whom he didn’t say. He also didn’t explain how enterprises will leverage that platform other than RIA development for clients. Sun seems to have a clear picture for where it wants to be in consumer-based digital life in the future. Whether it has a growing vision for how to help enterprises with development problems they have today remains a mystery.

I’m heading out to the JavaOne conference this week and it struck me that Java has had a very quiet year. Two years ago Sun launched Java EE 5 and almost immediately analysts began to call it a heavyweight dinosaur not likely to survive in an SOA world. Sun and others insisted Java would become more modular in the future, but last year Sun concentrated mostly on client development during JavaOne and it’s most momentous move during that past 12 months was to acquire MySQL, which doesn’t exactly point to any new directions for Java.

So what tea leaves can we read? I asked Brad Shimmin over at Current Analysis his thoughts and he said:

My impression with Java’s momentum is that it has reached a point where the platform needs to remain “consistent” top to bottom while affording specialization — much as Spring specialized as an alternative to EJB. I think Java EE 6 heads in this direction greatly with a highly modular approach that lets ISVs certify against particular aspects of the standard. That’s a good thing. Look at GlassFish for a vision of where this whole modularity thing is heading with its use of OSGi.

Well, sure enough, GlassFish v3 has OSGi support and a bunch of cool little subprojects like RESTful Web services, XML pipeline processing and an Ajax UI. Might we see the relationship between OSGi (and probably the Eclipse Foundation) and Java deepen? Now that would be revolutionary. The JCP page on Java EE 6 also mentions that Service Component Architecture could be part of the Java enterprise platform in the future.

Yet it makes you wonder if Java EE 6 has as much to offer the world as GlassFish v4 … or v5 even. Back in 2005, Sun had two hot new kids on the technology block - GlassFish and JBI. While JBI hasn’t gone much of anywhere, Sun continues to push and innovate with GlassFish. Why break a winning streak? What more can be done with the open source application server? Perhaps the biggest news this week won’t be what’s new for Java, but what’s coming up in GlassFish.